When Gerber and Bear Grylls teamed up, the sparks quite literally flew (off the spine of Bear's knife into a tinder pile). To launch the Bear Grylls Survival Series we created logo and identity, package concept and design, website and product videos. The videos were shot in the woods behind Bear's house in the English countryside. Most were done in a single take as Bear is a total pro.
Creative Direction, Copywriting, Direction, B-Camera
